Team Members Bios

Steve is our Chairman, President & CEO. Steve joined Lowen in 2012 as Chief Marketing Officer, and was named President & CEO in August of 2015 and elected Chairman of the Board in 2017. During Steve's 20+ year career, he's held various brand management positions with some of the world's largest and most respected companies, including Nestle, Mattel, General Mills, and Spectrum Brands. Steve is also a former member of the senior management teams at Mrs. Fields Famous Brands and Deseret Management Corporation. Some of his most enjoyable career experiences include leading the development of the #1 New sugar Christmas candy in 2001 (Spree Candy Canes), leading a two year promotional campaign with Hall of Fame pitcher Nolan Ryan for Baby Ruth, and working to turn around two iconic brands, Mrs. Fields Cookies and TCBY (The Country's Best Yogurt). Born in Philadelphia, Pennsylvania and raised in Minneapolis, Minnesota, Steve received his B.S. degree from Brigham Young University's Marriott School of Management and his M.B.A from UCLA's Anderson School of Management. Steve's favorite watch, at the moment, is his Rolex Explorer II (Ref. 226570) with a polar white dial, which he wears most days.

Katie is our Chief Financial Officer (CFO) and Chief People Officer (CPO). Katie excels at consistent financial improvement and transparency by partnering with all levels of leadership to link operations and finance. Katie joined Lowen Watch Group in 2017 after 20+ years in varying finance and accounting roles at companies including General Electric and eBay. She has brought her solid business acumen, six sigma training and impressive team building skills to Lowen Watch Group where she now leads our Finance, Human Resource, Customer Service, Quality Control, Procurement and Shipping & Receiving teams. Although my tastes have changed significantly, my favorite watch has to be my very first watch that was a 1978 Holly Hobby watch with a yellow band that my grandfather gave to me for my birthday. It is one of the only things I still own from my childhood and every time I see it, it gives me warm thoughts of my summers spent with my grandparents.

Marcelo, one of our company co-founders, currently co-leads our Swiss-spec service center that repairs over 30,000 watches a year. Marcelo often handles our most complicated repairs due to his ability to source rare authentic parts. His favorite watch is his Rolex Submariner, which he inherited from his father Hugo.

Dan, one of our company co-founders, currently co-leads our Swiss-spec service center that repairs over 30,000 watches a year. During our time as Precision Time, when we had retail stores, Dan developed a technical training program used to train and certify hundreds of new watch techs throughout the company. Dan was also instrumental in converting the companies first iteration, Batteries & Bands, into a scalable and replicable model, Precision Time, specializing in while you wait watch service. During this time he helped grow the watch repair chain to over 140 stores in 26 states. Dan enjoys all timepieces, their unique qualities, character, and complications. His favorite watch is currently his Rolex 6263 Chronograph Oyster, which he inherited from his father Hugo R. Fraga, also a Master Watchmaker.

Roberto, one of our company co-founders, started his career as an apprentice watchmaker to his father Hugo, a certified Master Watchmaker. For many years, Roberto worked as our Chief Merchant, designing and developing 12 watch brands, including the brand name, logo, packaging, displays, and watch collection designs. Roberto now serves as our Chief Revenue Officer, responsible for finding new revenue streams, finding and maintaining B2B relationships, and growing the business through optimizing productivity. One of Roberto's favorite watches is his Seiko Monaco, which he inherited from his late father. Hugo was wearing this watch when the Fraga family immigrated to the United States in 1977.