Co-Founder, EVP, Chief Revenue Officer
Roberto, one of our company co-founders, started his career as an apprentice watchmaker to his father Hugo, a certified Master Watchmaker. For many years, Roberto worked as our Chief Merchant, designing and developing 12 watch brands, including the brand name, logo, packaging, displays, and watch collection designs. Roberto now serves as our Chief Revenue Officer, responsible for finding new revenue streams, finding and maintaining B2B relationships, and growing the business through optimizing productivity. One of Roberto's favorite watches is his Seiko Monaco, which he inherited from his late father. Hugo was wearing this watch when the Fraga family immigrated to the United States in 1977.